Welcome to my thesis questionnaire!

You should be finished with this questionnaire in around 15 minutes. I will present you five logos and ask you a few questions about each. Here's the challenge: I've excluded the names of the companies.

Ready to make some educated guesses?
I'm ready!
 
What images or thoughts come to mind upon seeing this logo, and why?

This company is in the retail industry.
 
What type of products do you think this company sells? Why do you think so?

Are there any specific visual cues that give it away?
 
Who would likely be using these products? Why do you think so?

Are there any specific visual cues that give it away?
 
Baby Best is a UK brand specializing in baby products. The castle represents safety, care, and protection.

How easily did you guess the company's name?


 
What images or thoughts come to mind upon seeing this logo, and why?

This company is in the apparel industry.
 
Who would likely be wearing their clothing? Why do you think so?

Are there any specific visual cues that give it away?
 
What prices do you think this company charges? Why do you think so?

Are there any specific visual cues that give it away?
 
Hörst is a designer and maker of high-end men's apparel.

How easily did you guess the company's name?


 
What images or thoughts come to mind upon seeing this logo, and why?

This company is in the technology industry.
 
If this logo was a person, what would that person's personality be like? Why do you think so?

What specific visual cues give it away?
 
Bing is Microsoft's web search engine, advertised as a "decision engine."

How easily did you guess the company's name?


 
How are you doing so far? Congratulations—you're over halfway done with the logo section! You have two more opportunities to make some great guesses.

 
What images or thoughts come to mind upon seeing this logo, and why?

This company is in the food industry.
 
What kind of food or cuisine does this company serve? Why do you think so?

What specific visual cues give it away?
 
If you visited this restaurant, what sort of diners do you think you would see? Why do you think so?

Age, gender, etc. What specific visual cues give it away?
 
What do you think the atmosphere of the restaurant will be like? Why do you think so?

What specific visual cues give it away?
 
What prices do you think this restaurant charges?

What specific visual cues give it away?
 
Chick-fil-A is a U.S. fast-food restaurant specializing in chicken sandwiches.

How easily did you guess the company's name?


 
What images or thoughts come to mind upon seeing this logo, and why?

This company is in the hospitality industry.
 
What sort of guests will be staying at this hotel? Why do you think so?

What specific visual cues give it away?
 
What do you think would be the hotel's best feature?

What specific visual cues give it away?
 
Hyatt Regency hotels are located primarily in urban areas for business travelers and convention-goers.

How easily did you guess the company's name?


 
For this final segment, I'd like to ask you six short and general questions about yourself. This information is only for thesis purposes and will never be distributed for other reasons.

 
What is your occupation?

If you are a student, you can respond with your intended occupation or major.
 
What do you like to do in your spare time?

Or if spare time is rare, what would you like to be doing? If this is you, I appreciate your time taking this survey!
 
What city do you live in, and what is the area like?

Ex. San Francisco—urban
 
What is your gender?

 
What is your ethnic background?

If you are an immigrant, please indicate how long you have been living in your current country.
 
What is your age?

 
With your permission, I would like to include your name in my thank-you section that will be part of my final thesis paper. You may skip this part or enter your name below.

Thank you very much for answering my thesis questionnaire! I appreciate your time and highly value your individual input; thanks to you, I am one step closer to graduation.

If you can take a few seconds to share this questionnaire with a friend or family member, that would aid me greatly. Each response counts!
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